BOLD MISSY BREWERY

The Challenge:

To create an in store display featuring one of Bold Missy's beer flavors.

Project Overview

THE AUDIENCE

21+ Beer drinkers, primarily female

THE CONCEPTS

Our concepts reflect the flavor of each beer. Solo Flight features the can flying alongside ingredients while Rocket Ride shows the can in a space environment.

Exploration & Early Design

The Labels

Solo Flight

Solo Flight celebrates Amelia Earhart and her trip as the first female to cross the atlantic alone. The label features illustration by Don Jones.

Rocket Ride

Rocket Ride celebrates Sally Ride and her role as the first American woman in space. The label features illustration by Don Jones.

The Label Animations

My partner, Dawn Lonowski, separated each illustration into layers and then proceeded to animate them.

Final Designs & Animations

Credits

Julia Fogarty

Design, Animation & Art Direction

Dawn Lonowski

Label Animation & Breakdown

https://www.dawnlonowski.com/

Don Jones

Label Illustration


Software

Adobe AfterEffects,  Adobe Photoshop, Maxon Cinema 4D

Using Format