Pause & Talk About It - D&AD Awards

Brief

Refinery29 and The Case for Her wanted a way to normalize menopause and show that menopause affects more than just women in their 40s & 50s.

Concept: Pause & Talk About It

A social media campaign for snapchat and instagram, R29's platforms with the broadest reach. Playing on the word menopause,  we use pause & play symbols in informative visuals to encourage people to take a pause and learn about menopause. The social media campaign’s goal is to make menopause more approachable and less of a taboo, and educate Refinery29's readers about menopause. 

Pitch Deck

Pitch Video

Pitch Video

Our pitch video for the D&AD Awards explaining the concept.

Credits

This project was done in collaboration with Nikhita Buddhiraju www.nikkeyframe.com

Using Format