BOLD MISSY BREWERY
The Challenge:
To create an in store display featuring one of Bold Missy's beer flavors.
Project Overview
THE AUDIENCE
21+ Beer drinkers, primarily female
THE CONCEPTS
Our concepts reflect the flavor of each beer. Solo Flight features the can flying alongside ingredients while Rocket Ride shows the can in a space environment.
Exploration & Early Design
The Labels
Solo Flight
Solo Flight celebrates Amelia Earhart and her trip as the first female to cross the atlantic alone. The label features illustration by Don Jones.
Rocket Ride
Rocket Ride celebrates Sally Ride and her role as the first American woman in space. The label features illustration by Don Jones.
The Label Animations
My partner, Dawn Lonowski, separated each illustration into layers and then proceeded to animate them.
Final Designs & Animations
Credits
Julia Fogarty
Design, Animation & Art Direction
Dawn Lonowski
Label Animation & Breakdown
https://www.dawnlonowski.com/
Don Jones
Label Illustration
Software
Adobe AfterEffects, Adobe Photoshop, Maxon Cinema 4D